Today you’re reading about the Google’s Algorithm i.e Panda, Penguin and Hummingbird which effects on different parts on SEO of your site.
What is Google’s Algorithm Update ?
Like of other search engines, Google’s Algorithm is a complicated as it tries to make the search easier to the users. In early phases, a piece of code called “meta keywords” would tell the search engines about the website content.
As time changed, Google concentrated on making the search results more relevant as possible, began to prevent people from cheatings and tried to find new more ways to make the search results precisely relevant. Now google alogrithm finds the hundreds of factor to rank a page. Meanwhile, a good descriptive titles (Within Title tags) would help a page to get visible in search results.
Previously, Google’s Algorithm Update was infrequently which would change the 1st stand of the page where most the changes where unannounced and it was also hard to get up-to-date each time. After Google announced to give the updates details , SEO world started to floriate to understand the change and implement as the first place. Recent biggest algorithm changed happened so far were known to be Panda, Penguin and Hummingbird.
Google’s Panda Algorithm
History of Panda begins with 23 Feb 2011. The purpose of Panda was to offer better rank to high-quality sites while demote to the low-quality sites. The Panda algorithm was named after creator Navneet Panda which deals with the on-site quality i.e quality content ranks better.
Panda detects the thin contents (page having few contents which are likely to be unuseful) and serve them as low quality page. Panda has huge emphasis over the duplicate contents which happens when someone copies the content of the page from other sources in internet where panda finds that is not the original content and you’re likely to be punished by the panda consequences will make your page unvisible in search results.
Similary, when you have different links with same content (which generally happens in dynamically generated page) then you may suffer problems from panda hit due to duplicate content within own site. Solution can be using canonical tags (rel=”canonical”) to the page where it’s creating problem. You can check it out via google webmasters tools.
Low quality contents are not useful for both users and search engines as well so the panda works to figure it out. The theme of the search engines is always to provide quality searches to make good user experience and the relevant content they want to visit. The page having poor content that are not useful are likely to be indexed poorly in search engines so better will be getting in-depth fresh handwritten content giving new experiences to the users.
Google’s Penguin Alogrithm
Penguin assigned with Google from 24 April 2012. The job of Penguin is to reduce the unnatural backlinks which are generally created to gain the trust from google & get advantages on search results. Link are supposed to be important part things in SEO.
Generally, a link can be termed as vote to our site. A link from high reputed site to our site means a recommendations to our site. The important part here is Anchor text which is a description of the link which tells us about certain page we are going to visit.
where, “href” is the hyperlink referral (pointed site from a page)
“Technology & SEO Blog” is a anchor text that tells about the link we are going to visit. It affects in the search results as it tells the link is about Technology & SEO Blog depending upon the large weight of links from different sites pointing towards your page. It’s generally counted on Google’s Page Rank depending upon quality backlinks from reputed & high (Page Rank) PR sites.
“nofollow” tells google not to pass any page rank (or a vote) to the site which generally happens in the site having user gernerated contents like Social media, Forums, Blogs etc where moderated each page is not possible.
Penguins determines where your links are trustworthy or not, that means large number of links which are untrustworthy (selfmade or unnatural backlinks) are likely to reduce the trust of Google in our site which would certainly deduce the ranking of our site. To get rid of Penguin hit better not to deal with paid links or artifical links from blog/forum spam posts.
Google’s Hummingbird Alogrithm
Hummingbird initiated fly with Google on 26 September 2013 which was assigned for Google to better understand user’s queries. Its completely new animal for Google which have to filter the users queries and pull out the relevant search results.
I want to spend my holiday and which is the best trekking place in nepal ?
Our Hummingbird detects “best trekking place” that user wants to go there within the term “Nepal” meaning inside nepal only.
The speculation is very useful when users gives search commands via Google voice search which needs to be effective and would help in next generation users search experience. The point is that hummingbird is made to understand what does a search query given by users mean and to give a related search results.