Thinking about promoting business online ? You might have realized the importance of (or at least heard about) Search Engine Optimization (SEO).
Neither this is new for those who have started promoting your own portfolio or business website.
Initially, you may rush to get tips and tricks about SEO. So, your website get ranked in search engine easily.
Your newer or existing website can’t rank in a single night. Ranking in search engines equals to your equal investment of both time and effort.
So, without hurry, I’d like to share my understanding to SEO. I have broken down it smaller elements that you will need to quench your curiosity for now.
What is Search Engine Optimization ?
SEO (Search Engine Optimization) is process to get visitors/traffics from free, organic, inorganic or natural search listing from different search engine to your website.
We use SEO to make sure our website provides friendly environment for both visitors and search engines so that visitors find the searched content/information easily based on their search queries.
Let’s clear it with an example,
Internet is like a book library where lots of book can be found . It’s not always easy to find the exact book that you’re looking for without a librarians. Librarians does same jobs as Search Engines (google, yahoo, bing etc) in human world.
Librarians takes certain queries from readers and they helps to find the book easily.
Same method has been used in search engines i.e
Takes User Query > Search Engine Process > Give Output to User
Search Engine have their own set of rules to crawl, understand & index the pages. They use their secret method called Search Engine Algorithm which converts user search queries into useful search result.
Why you need SEO ?
Search Engine Optimization (SEO) is necessity for your business growth. Visibility of your online products and services is only possible when you rank higher in search result. To rank higher in Search Engine you need to follow the webmasters guideline provided by search engines.
Feel free to contact our SEO Specialist from Nepal, if you have any queries related to SEO.
10 SEO Factors to Rank in Search Engines
If you want to get higher rankings in search engine. You need to follow the search engines algorithm updates. You need to follow the webmasters guidelines and implement on your website. Its always better to implement SEO from very beginning of your Web Development.
Ok, then let’s check out some basic elements for SEO useful for webmasters.
1. Keyword domains
If you have specific niche for your personal or business website then always prefer related domain name with keywords. If you have business company in Nepal about Search Engine Optimization (SEO) then your relevant domain name might be seoinnepal.com. (But too much optimization might hamper your site rating, so better stick with your brand name)
The keyword domain helps you to promote/rank your business or personal website/blogs if combined with better SEO strategies. Do some research before choosing right domain in live website otherwise it may create problems. It’s not always true or even compulsory to have keyword domain.
Talking about social networking sites (like Facebook, twitter, google +), none of their domains correlates with the term social media.
2. Quality contents
Search engines always love quality and fresh contents that have well optimized keywords. This can narrow down the search result being focused on particular keywords. Also, you should add the resourceful contents like Audio, Videos, Images related to topic. This will trigger positive signal to search engines because quality contents will ultimately attracts more visitor to your page. So, your page will obviously rank better in search engines.
3. Unique page titles
Page title always make clear both to users & search engines about the specific page and its contents so always use unique & specific page title related to content of the page. Duplicate page title within your website might result low ranking of your page.
Meta tag for keywords and description are relatively less important. You don’t have to worry until and unless your content is fresh and good as search engines. You can use hyphens “-” or pipes “|” as a keyword seperator for you title as the title should content less than 60-75 characters in terms of SEO.
4. Quality backlinks
Making backlinks of your page helps alot for ranking your page higher in search results but its abuse may hamper on your site reputation (page rank). If your content is fresh & helpful you don’t have to rush for backlinks & don’t prefer paid and automated backlink creation.
5. SEO friendly URLs
Search engines always prefers Short and Keyword rich URLs because they are clearly understandable to your users as well. It gives idea about the content of certain page with a link. Search engine prefers directory styled (static) urls instead of dynamic URLs (auto generated). But don’t get worried, you can remove unnecessary parameters using .htaccess rewrite rule to change your URL structure.
6. PageSpeed Matters
It’s boring for users if a webpage takes much time to load. Due to this reason, they simply leave the page no matter what content is available there. Same way search engines gives low priority for the page having high load time as it will be difficult to crawl through it.
Make sure your page is light and clean where nested should be replaced with while designing your website.
You can check the Page load speed from
- Google’s Page Insight
- WebPage Speed Test
You can improve your Page loading speed using following methods :
- Optimize images / videos & lazy load
- Enable GZip compression of page
7. Sitemaps and Robots.txt
Seperate sitemaps for users & search engines are useful while reading/crawling as they provide easy way to find the related pages. For search engines they use sitemaps to find the latest contents as far as possible without crawling the page.
Robots.txt is a file where webmasters can apply restriction to search engines to avoid crawling certain pages. Robots.txt should always be kept on root directory of your website .
You can mention url of sitemap from it or you can use webmaster tools for submitting sitemaps of different search engines.
Effective use of sitemaps and robots.txt will help you rank better.
8. Offsite SEO
If your website is new born then you might have to promote the site making use of offsite SEO. Submitting your site link to well reputed web directories can help you to tell others about your website.
It’ a great idea to promote your website via Social Networking sites like Google, Twitter, Google +, Linkedin etc.
Note : Purchasing web traffic from various websites is not recommended.
9. Refer to Webmaster Guidelines
Always refer to specific webmasters guideline for every search engines to make your page rank better on search results but there are common line between them as they aimed to make user friendly. You can refer to Google SEO starter guide , Bing webmaster Guidelines etc . Also get update to date with latest search engines algorithms updates via following them on Social medias.
10. Find Good Webhost
Like as computer rely upon hardware, your website also depends upon good webhost. In trend of giving cheao webhosting service they forget about the management & quality (infrastructures) on their webhost. Consequently, gives lots of server side errors & low host uptime rate.
It’s not recommended to use shared hosting for popular websites with high organic traffics as server may crash with lots of SQL queries resulting high negative impact on your SEO competition.
It will be better if you use VPS (Virtual Private Server) for the popular websites so that it reduce your hosting problems. Godaddy, Justhost , Hostgator , Network solutions are some good webhost providers.
You can learn more about SEO on internet and it is always dependent on search engines algorithms which gets changed accordingly with time. Focusing SEO on your website help your website rank better & visible in search engine results but make sure you have enough content for that to draw numerous visitors in your website.